June 6, 2023

On Online Marketing

It's a noisy world.

How do you make your presence known? By not adding to the noise. By exuding quiet confidence. By remaining authentic. No BS, no pretension.

How do you become different? By doing different. By avoiding cliches and ambiguity. By building your own little space. By being original.

How do you remain original? Creativity.

Creativity hasn't lost its place in marketing. And that's why AI won't replace a creative person. AI regurgitates what is already on the web, and your fresh, creative thinking will cut through the monotonous landscape—demanding to be seen.